Things to Consider When Choosing an Insurtech Technology

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The entry of insurance technology in the insurance value chain has come with a lot of benefits for all stakeholders involved. For insurance companies, embracing insurtech is the right way to satisfy the expectations of their clients. If you haven’t integrated digital tools in your business, here’s your time to do so. In this article, we’ll have a quick look at the things that you must consider when choosing  insurtech technology for your business.

Things to Consider When Choosing an Insurtech Technology

1. Human Capital

Implementing digital tools to grow your business seems like an easy task, but it, too, comes with a lot of challenges. Also, your employees who have the habit of doing things the traditional way will also have a hard time making use of digital tools. Keeping this in mind, it is crucial that you invest in human intellectual capital. This means that you should hire people who are tech wizards and who can help you implement the newly bought tools in a better manner.

2. AI

AI in insurance companies has been revolutionary and has made almost every step a lot more efficient. When you are choosing insurtech technology to grow your business and help people carry out their legacy planning in a better way, you should go with the tool that uses AI and machine learning to provide specialized functions.

3. Blockchains

The reason for your transition to digitization may relate to the cost of operating your business. The blockchain technology will help insurers handle payments securely. It also ensures that all of the information shared with the insurance company is fraud-protected and is easy to verify. The feature will also benefit reinsurers who wouldn’t have to go through lengthy processes to verify their insurance history, etc. The time and cost saved through the technology will help you get other things done.

4. Cybersecurity

When embracing technology, insurance companies should be mindful of the challenges that come with them. Since people will be sharing a lot of confidential information over the internet, it is the prime responsibility of the insurance companies to take steps to ensure data security.

5. Using the Mobile Channel

The number of mobile users has been increasing at a fast pace. Many people have stopped using desktop computers and now use their mobile phones to access the internet and other applications. When you consider using digital tools to grow your business, make sure that whatever platform you create is easily accessible through a mobile phone. This will help you reach more customers.

The Final Word

The importance of insurance companies cannot be denied. Given the volatile economic situation in the country, it is crucial that every person thinks about securing their assets. It is also the responsibility of insurance companies to offer premium functions and tools to clients that help them secure their assets in a better and effective way. The digital revolution means that companies should be paying attention to choosing insurtech technology to support their business growth. This article will help companies identify the factors that they have to look into when they are transitioning.

Why Should You Embrace Insurtech for Estate Planning?

Estate planning

You are the sole breadwinner of your family and running your household with your regular income. You are working hard to keep your family happy and satisfied. Have you ever considered what would happen to your happy family in case of your unexpected death or your life-long disability? Have you thought about legacy planning at all?

This is a question that haunts almost all heads of the families. If you are concerned about what would happen to your family after you’re gone, your focus should be on after-death planning. With the help of the digital expertise of insurtechs, estate planning or legacy planning has become quite easy. LegacyArmour is one of the most renowned legacy planning platforms that makes sure that your beneficiaries receive wills, your bank account information, etc., after you have passed away. Here’s how LegacyArmour, which uses this new technology of fintech for legacy planning, can help you with your financial planning:

1.   Secured Information

LegacyArmour uses the same end-to-end encryption standards used by the US government to secure top-secret documents. This means that only intended recipient(s) can viewed the data you entered on the site. Once you have made your account on the portal, you can safely upload important files and wills on the site and enter the information of the designated recipient(s).

2. Increased Scalability

Life is unpredictable and complex. Every other day, you have to face new challenges. These challenges are what often make you bring changes to your insurance plans. It could be a new policy that you are considering buying or any other related stuff. With the help of the LegacyArmour platform, you can make the changes quickly. The platform will convey any changes you make to existing vaults to your account manager in a timely manner.

3. Strategic Data Usage

Through the use of this platform, you can determine the time and date when your beneficiaries will be able to have access to your valuable assets. When creating vaults on the portal, you need to fill in the information regarding when the vault should be delivered and to whom.

When it comes to the time of delivery, you have two options. You can either set a date of delivery (for example, you can set that the vault is delivered to your child on their 18th birthday, etc.) or specify the delivery of your vaults upon your death/incapacitation. For the latter, you will have to define a contact method and contact frequency. For example, you can ask for weekly text notifications. In case of no response, your vault will be delivered to your designated recipient(s).       

The Final Word

Every year, millions of dollars in insurance benefits, dormant accounts, social security, etc., go unclaimed because their beneficiaries have no idea that they existed. Even though lawful beneficiaries can claim these assets, they will have to pay hefty attorney fees to file a claim and prove that they are the designated owner of the assets left behind. It is, therefore, advisable to pay attention to after-death planning as early as possible.

How Insurance Agents Can Integrate Digital and Offline Marketing

Insurance marketing

In the current digital age, having an online presence is crucial to all organizations. The advent of insurtech in the insurance industry has helped many organizations scale their operations and grow their customer base. Therefore, insurance digital marketing is a great way to take your business to the next level.

These days, people spend most of their time online. In fact, before they reach out to any business, they tend to read about it online. In this article, we take a look at how you, as an insurance agent, can combine the traditional methods of marketing with digital marketing to increase your revenue flow.

How to Combine Digital And Offline Marketing Strategies

For insurance companies, increasing sales revenue has always been a challenge. Not every sales strategy can lead you to the right customers. This is why it is important to exhaust all available options to maximize your sales.

1. Combine Social Media with Live Events

If used properly, social media can turn out to be a great marketing tool for your business. Its different features allow an organization to have a real-time connection with their clients or prospects. Combining social media with your live events is a powerful strategy that will help you build strong relations with your clients. For the optimum use of social media, here’s what you should do:

  • Create an event, a page, or a post on popular social networking sites, such as Facebook and Twitter and provide all the relevant details about the event. Don’t forget to include a link for event registration in the post.
  • During the event, encourage the participants to share their experiences on social media using a hashtag.
  • Once the event is over, share the event pictures on your social media profiles and tag the people who were present there. This is a simple but effective strategy to reach out to a large number of people.

2. Relationship Marketing

Spamming a client’s inbox with promotional messages will not get you any response. On the other hand, relationship marketing is a more effective method to build a connection with your clients. Using the information logged by your clients, you can send personalized messages such as holiday and birthday greetings to your clients. Loyal clients, with whom you have established a strong relationship, will not only be willing to work with you in the future, but they are also more likely to refer you to their friends and family. This way, you can increase your client base through your existing clients.

3. Digital Campaigns and Referrals

Many people hesitate while asking for referrals from their clients. To overcome this hesitation, the best way is to use digital tools to ask for referrals. Here’s how you can do it:

  • Create high-quality digital content and share it on your profile to reach out to your existing audience. Your audience is likely to share meaningful and valuable content that talks about financial planning, legacy planning, etc., shared by you.
  • This act of sharing is an endorsement, making your client’s family and friends reach out to you.

To reach out to more people, you can use the feature of social sharing for sales. For this, you must share a credible article from a reliable site. For example, if you are selling health insurance policies, you can share an article such as, ‘5 Best Foods for a Healthy Heart’. When your target clients click on your share, the article will appear on the left while on the right hand side of the page, your prospects will see the call-to-action or CTA. The CTA is designed to convince online visitors to reach out to you and learn more about your services.

The Final Word

By following the online and offline marketing tips mentioned above, you can reach out to more prospects and take your business to greater heights.  

Is Cybersecurity Insurance A Smart Investment For Your Business?

Is Cybersecurity Insurance A Smart Investment For Your Business

Cybersecurity breaches have become one of the most predictable parts of every business. Almost every year, many companies are losing hundreds of billions which is more than the amount spends on recovering from hurricanes. In addition to that when the information like social security numbers and other sensitive data are stolen and it breaks into digital systems. Continue reading “Is Cybersecurity Insurance A Smart Investment For Your Business?”

Cybersecurity Insurance: A Major Need For Financial Professionals

Cybersecurity Insurance A Major Need For Financial Professionals

Concerns about cybersecurity have come to the forefront like never before in view of the growing threat perceptions all over the world. Having said that, we mean, more and more security lapses causing damages worth millions worldwide have stirred the industries that have pushed for digitization. However, the need for digitization is no more a fantasy. It is indeed the need of the hour with a view to dealing with millions of data in a systematic and foolproof way. Despite all that cyber protection, hackers worldwide have been working day-and-night causing damages even to the most pruned and secure data centers. The increased attacks of WannaCry ransomware, for instance, is a glaring example here.

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Protect Your Business Against Cyber Attacks In 2018

Protecting Your Business Against Cyber Attacks In 2018

The cyber threat is going all-time high especially with the big-ticket losses like Equifax. Unfortunate but true that malware like wanna cry and ransomware has been succinctly active causing damages worth billions all over the world. Interestingly, some of the most advanced countries in the world such as the US, France, and the UK were the worst hit. It is worth mentioning here that according to an estimate, US companies are below par with the European Union’s GDPR (General Data Protection Regulation).
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